JSON-LD

Was ist JSON-LD?

JSON-LD heißt “JavaScript Object Notation – Linked Data“ ausgeschrieben ist ein für Suchmaschinen optimierter Standard. Dieser Standard wird auf Basis von JSON entwickelt, mit denen sich Suchmaschinen die Daten gut strukturiert vom Server holen können.

Wer entwickelt den JSON-LD Standard?

JSON-LD wird von einer Initiative unter Schema.org entwickelt und geht einher mit folgenden anderen Standards:

Welche Standards gibt es auf Schema.org neben dem JSON-LD?

  • Microdata (HTML basierend)
  • RDFa (HTML basierend)

Aber wir beschäftigen uns vorrangig um JSON-LD (JavaScript basierend) auf dieser Seite. Wer jedoch Unterstützung zu anderen Standards, Entwicklungs- oder Programmiersprachen braucht, kann auch gern seine Fragen an uns stellen.

Wer beteiligt sich bei der Entwicklungsinitiative vom JSON-LD auf Schema.org?

Gesponsert wird Schema.org von folgenden Untenehmen:

Welche Vorgaben bringt dieser JSON-LD Standard mit?

(Mindestens diese Vorgaben werden wir euch auf JSON-LD.eu erklären und mit hoffentlich gut verständlichen Beispielen versehen, sowie in dieser Liste verlinken. Wir haben bei JSON-LD.eu für den Blog entschieden, damit Ihr uns auch Fragen direkt zu den Erklärungen stellen könnt, wenn Ihr uns Eure Kommentare hinterlasst.)

Thing-Element:

1. Action-Element:
  1. AchieveAction
    1. LoseAction
    2. TieAction
    3. WinAction
  2. AssessAction
    1. ChooseAction
      1. VoteAction
    2. IgnoreAction
    3. ReactAction
      1. AgreeAction
      2. DisagreeAction
      3. DislikeAction
      4. EndorseAction
      5. LikeAction
      6. WantAction
    4. ReviewAction
  3. ConsumeAction
    1. DrinkAction
    2. EatAction
    3. InstallAction
    4. ListenAction
    5. ReadAction
    6. UseAction
      1. WearAction
    7. ViewAction
    8. WatchAction
  4. ControlAction
    1. ActivateAction
    2. DeactivateAction
    3. ResumeAction
    4. SuspendAction
  5. CreateAction
    1. CookAction
    2. DrawAction
    3. FilmAction
    4. PaintAction
    5. PhotographAction
    6. WriteAction
  6. FindAction
    1. CheckAction
    2. DiscoverAction
    3. TrackAction
  7. InteractAction
    1. BefriendAction
    2. CommunicateAction
      1. AskAction
      2. CheckInAction
      3. CheckOutAction
      4. CommentAction
      5. InformAction
        1. ConfirmAction
        2. RsvpAction
      6. InviteAction
      7. ReplyAction
      8. ShareAction
    3. FollowAction
    4. JoinAction
    5. LeaveAction
    6. MarryAction
    7. RegisterAction
    8. SubscribeAction
    9. UnRegisterAction
  8. MoveAction
    1. ArriveAction
    2. DepartAction
    3. TravelAction
  9. OrganizeAction
    1. AllocateAction
      1. AcceptAction
      2. AssignAction
      3. AuthorizeAction
      4. RejectAction
    2. ApplyAction
    3. BookmarkAction
    4. PlanAction
      1. CancelAction
      2. ReserveAction
      3. ScheduleAction
  10. PlayAction
    1. ExerciseAction
    2. PerformAction
  11. SearchAction
  12. TradeAction
    1. BuyAction
    2. DonateAction
    3. OrderAction
    4. PayAction
    5. QuoteAction
    6. RentAction
    7. SellAction
    8. TipAction
  13. TransferAction
    1. BorrowAction
    2. DownloadAction
    3. GiveAction
    4. LendAction
    5. ReceiveAction
    6. ReturnAction
    7. SendAction
    8. TakeAction
  14. UpdateAction
    1. AddAction
      1. InsertAction
        1. AppendAction
        2. PrependAction
    2. DeleteAction
    3. ReplaceAction
2. CreativeWork-Element:
  1. Article
    1. NewsArticle
    2. Report
    3. ScholarlyArticle
    4. SocialMediaPosting
      1. BlogPosting
        1. LiveBlogPosting
      2. DiscussionForumPosting
    5. TechArticle
      1. APIReference
  2. Blog
  3. Book
  4. Clip
    1. MovieClip
    2. RadioClip
    3. TVClip
    4. VideoGameClip
  5. Comment
    1. Answer
  6. Conversation
  7. CreativeWorkSeason
    1. RadioSeason
    2. TVSeason
  8. CreativeWorkSeries
    1. BookSeries
    2. MovieSeries
    3. Periodical
    4. RadioSeries
    5. TVSeries
    6. VideoGameSeries
  9. DataCatalog
  10. Dataset
    1. DataFeed
  11. DigitalDocument
    1. NoteDigitalDocument
    2. PresentationDigitalDocument
    3. SpreadsheetDigitalDocument
    4. TextDigitalDocument
  12. Episode
    1. RadioEpisode
    2. TVEpisode
  13. Game
    1. VideoGame
  14. Map
  15. MediaObject
    1. AudioObject
    2. DataDownload
    3. ImageObject
      1. Barcode
    4. MusicVideoObject
    5. VideoObject
  16. Message
    1. EmailMessage
  17. Movie
  18. MusicComposition
  19. MusicPlaylist
    1. MusicAlbum
    2. MusicRelease
  20. MusicRecording
  21. Painting
  22. Photograph
  23. PublicationIssue
  24. PublicationVolume
  25. Question
  26. Recipe
  27. Review
  28. Sculpture
  29. Series
  30. SoftwareApplication
    1. MobileApplication
    2. VideoGame
    3. WebApplication
  31. SoftwareSourceCode
  32. TVSeason
  33. TVSeries
  34. VisualArtwork
  35. WebPage
    1. AboutPage
    2. CheckoutPage
    3. CollectionPage
      1. ImageGallery
      2. VideoGallery
    4. ContactPage
    5. ItemPage
    6. ProfilePage
    7. QAPage
    8. SearchResultsPage
  36. WebPageElement
    1. Table
    2. WPAdBlock
  37. WebSite
3. Event-Element:
  1. BusinessEvent
  2. ChildrensEvent
  3. ComedyEvent
  4. DanceEvent
  5. DeliveryEvent
  6. EducationEvent
  7. ExhibitionEvent
  8. Festival
  9. FoodEvent
  10. LiteraryEvent
  11. MusicEvent
  12. PublicationEvent
    1. BroadcastEvent
    2. OnDemandEvent
  13. SaleEvent
  14. ScreeningEvent
  15. SocialEvent
  16. SportsEvent
  17. TheaterEvent
  18. VisualArtsEvent

4. Intangible-Element:

  1. AlignmentObject
  2. Audience
    1. BusinessAudience
    2. EducationalAudience
    3. PeopleAudience
      1. ParentAudience
  3. BedDetails
  4. Brand
  5. BroadcastChannel
    1. RadioChannel
    2. TelevisionChannel
  6. BusTrip
  7. ComputerLanguage
  8. DataFeedItem
  9. Demand
  10. DigitalDocumentPermission
  11. EntryPoint
  12. Enumeration
    1. ActionStatusType
    2. BoardingPolicyType
    3. BookFormatType
    4. BusinessEntityType
    5. BusinessFunction
    6. ContactPointOption
    7. DayOfWeek
    8. DeliveryMethod
      1. LockerDelivery
      2. ParcelService
    9. DigitalDocumentPermissionType
    10. EventStatusType
    11. GamePlayMode
    12. GameServerStatus
    13. GenderType
    14. ItemAvailability
    15. ItemListOrderType
    16. MapCategoryType
    17. MusicAlbumProductionType
    18. MusicAlbumReleaseType
    19. MusicReleaseFormatType
    20. OfferItemCondition
    21. OrderStatus
    22. PaymentMethod
      1. PaymentCard
        1. CreditCard
    23. PaymentStatusType
    24. QualitativeValue
      1. DriveWheelConfigurationValue
      2. SteeringPositionValue
    25. ReservationStatusType
    26. RestrictedDiet
    27. RsvpResponseType
    28. Specialty
    29. WarrantyScope
  13. Flight
  14. GameServer
  15. Invoice
  16. ItemList
    1. OfferCatalog
  17. JobPosting
  18. Language
  19. ListItem
  20. Offer
    1. AggregateOffer
  21. Order
  22. OrderItem
  23. ParcelDelivery
  24. Permit
    1. GovernmentPermit
  25. ProgramMembership
  26. PropertyValueSpecification
  27. Quantity
    1. Distance
    2. Duration
    3. Energy
    4. Mass
  28. Rating
    1. AggregateRating
  29. Reservation
    1. BusReservation
    2. EventReservation
    3. FlightReservation
    4. FoodEstablishmentReservation
    5. LodgingReservation
    6. RentalCarReservation
    7. ReservationPackage
    8. TaxiReservation
    9. TrainReservation
  30. Role
    1. OrganizationRole
      1. EmployeeRole
    2. PerformanceRole
  31. Seat
  32. Service
    1. BroadcastService
    2. CableOrSatelliteService
    3. FinancialProduct
      1. BankAccount
        1. DepositAccount
      2. CurrencyConversionService
      3. InvestmentOrDeposit
        1. DepositAccount
      4. LoanOrCredit
        1. CreditCard
      5. PaymentCard +
      6. PaymentService
    4. FoodService
    5. GovernmentService
    6. TaxiService
  33. ServiceChannel
  34. StructuredValue
    1. ContactPoint
      1. PostalAddress
    2. EngineSpecification
    3. GeoCoordinates
    4. GeoShape
      1. GeoCircle
    5. InteractionCounter
    6. MonetaryAmount
    7. NutritionInformation
    8. OpeningHoursSpecification
    9. OwnershipInfo
    10. PriceSpecification
      1. CompoundPriceSpecification
      2. DeliveryChargeSpecification
      3. PaymentChargeSpecification
      4. UnitPriceSpecification
    11. PropertyValue
      1. LocationFeatureSpecification
    12. QuantitativeValue
    13. TypeAndQuantityNode
    14. WarrantyPromise
  35. Ticket
  36. TrainTrip

5. Organization-Element:

  1. Airline
  2. Corporation
  3. EducationalOrganization
    1. CollegeOrUniversity
    2. ElementarySchool
    3. HighSchool
    4. MiddleSchool
    5. Preschool
    6. School
  4. GovernmentOrganization
  5. LocalBusiness
    1. AnimalShelter
    2. AutomotiveBusiness
      1. AutoBodyShop
      2. AutoDealer
      3. AutoPartsStore
      4. AutoRental
      5. AutoRepair
      6. AutoWash
      7. GasStation
      8. MotorcycleDealer
      9. MotorcycleRepair
    3. ChildCare
    4. Dentist
    5. DryCleaningOrLaundry
    6. EmergencyService
      1. FireStation
      2. Hospital
      3. PoliceStation
    7. EmploymentAgency
    8. EntertainmentBusiness
      1. AdultEntertainment
      2. AmusementPark
      3. ArtGallery
      4. Casino
      5. ComedyClub
      6. MovieTheater
      7. NightClub
    9. FinancialService
      1. AccountingService
      2. AutomatedTeller
      3. BankOrCreditUnion
      4. InsuranceAgency
    10. FoodEstablishment
      1. Bakery
      2. BarOrPub
      3. Brewery
      4. CafeOrCoffeeShop
      5. FastFoodRestaurant
      6. IceCreamShop
      7. Restaurant
      8. Winery
    11. GovernmentOffice
      1. PostOffice
    12. HealthAndBeautyBusiness
      1. BeautySalon
      2. DaySpa
      3. HairSalon
      4. HealthClub
      5. NailSalon
      6. TattooParlor
    13. HomeAndConstructionBusiness
      1. Electrician
      2. GeneralContractor
      3. HVACBusiness
      4. HousePainter
      5. Locksmith
      6. MovingCompany
      7. Plumber
      8. RoofingContractor
    14. InternetCafe
    15. LegalService
      1. Attorney
      2. Notary
    16. Library
    17. LodgingBusiness
      1. BedAndBreakfast
      2. Campground
      3. Hostel
      4. Hotel
      5. Motel
      6. Resort
    18. MedicalBusiness
      1. Dentist
      2. Pharmacy
      3. Physician
    19. ProfessionalService
    20. RadioStation
    21. RealEstateAgent
    22. RecyclingCenter
    23. SelfStorage
    24. ShoppingCenter
    25. SportsActivityLocation
      1. BowlingAlley
      2. ExerciseGym
      3. GolfCourse
      4. HealthClub
      5. PublicSwimmingPool
      6. SkiResort
      7. SportsClub
      8. StadiumOrArena
      9. TennisComplex
    26. Store
      1. AutoPartsStore
      2. BikeStore
      3. BookStore
      4. ClothingStore
      5. ComputerStore
      6. ConvenienceStore
      7. DepartmentStore
      8. ElectronicsStore
      9. Florist
      10. FurnitureStore
      11. GardenStore
      12. GroceryStore
      13. HardwareStore
      14. HobbyShop
      15. HomeGoodsStore
      16. JewelryStore
      17. LiquorStore
      18. MensClothingStore
      19. MobilePhoneStore
      20. MovieRentalStore
      21. MusicStore
      22. OfficeEquipmentStore
      23. OutletStore
      24. PawnShop
      25. PetStore
      26. ShoeStore
      27. SportingGoodsStore
      28. TireShop
      29. ToyStore
      30. WholesaleStore
    27. TelevisionStation
    28. TouristInformationCenter
    29. TravelAgency
  6. MedicalOrganization
    1. Dentist
    2. Hospital
    3. Pharmacy
    4. Physician
  7. NGO
  8. PerformingGroup
    1. DanceGroup
    2. MusicGroup
    3. TheaterGroup
  9. SportsOrganization
    1. SportsTeam

6. Person-Element

7. Place-Element:

  1. Accommodation
    1. Apartment
    2. CampingPitch
    3. House
      1. SingleFamilyResidence
    4. Room
      1. HotelRoom
      2. MeetingRoom
    5. Suite
  2. AdministrativeArea
    1. City
    2. Country
    3. State
  3. CivicStructure
    1. Airport
    2. Aquarium
    3. Beach
    4. Bridge
    5. BusStation
    6. BusStop
    7. Campground
    8. Cemetery
    9. Crematorium
    10. EventVenue
    11. FireStation
    12. GovernmentBuilding
      1. CityHall
      2. Courthouse
      3. DefenceEstablishment
      4. Embassy
      5. LegislativeBuilding
    13. Hospital
    14. MovieTheater
    15. Museum
    16. MusicVenue
    17. Park
    18. ParkingFacility
    19. PerformingArtsTheater
    20. PlaceOfWorship
      1. BuddhistTemple
      2. CatholicChurch
      3. Church
      4. HinduTemple
      5. Mosque
      6. Synagogue
    21. Playground
    22. PoliceStation
    23. RVPark
    24. StadiumOrArena
    25. SubwayStation
    26. TaxiStand
    27. TrainStation
    28. Zoo
  4. Landform
    1. BodyOfWater
      1. Canal
      2. LakeBodyOfWater
      3. OceanBodyOfWater
      4. Pond
      5. Reservoir
      6. RiverBodyOfWater
      7. SeaBodyOfWater
      8. Waterfall
    2. Continent
    3. Mountain
    4. Volcano
  5. LandmarksOrHistoricalBuildings
  6. LocalBusiness +
  7. Residence
    1. ApartmentComplex
    2. GatedResidenceCommunity
  8. TouristAttraction

8. Product-Element:

  1. IndividualProduct
  2. ProductModel
  3. SomeProducts
  4. Vehicle
    1. Car

Quelle der Liste: Schema.org (Stand: 16.09.2016)